Motion Identity

Motion Identity

Cross Origin

Studio

Omnia

Client

Motion Graphics

Services

2023

Omnia’s rebrand had established a strong visual system, and the team were looking to explore how that identity could begin to move. I was introduced into the project to experiment with motion and develop a concept that could help express the brand in a dynamic, video-led format. Using After Effects, I developed a short but striking animated sequence that played with the logo’s geometry and colour. My goal was to showcase how depth, movement, and light could combine to transform a static logo into something rich, immersive, and identifiably Omnia.

I handled the motion design process from ideation and experimentation, through animation and timing, to final edit - creating a sequence that felt compelling, brand-aligned, and ready for use in video content or presentations. The final motion piece gave Omnia a clear visual example of how their brand can exist in video-first environments. It became a tool they could reference when discussing future video, event backgrounds, or digital asset work. More importantly, it positioned the brand as open to bold, motion-forward expressions of their identity.

Client Omnia RS Year 2023 Services Motion Graphics Credits Cross Origin (Studio) Piero Barba (Creative Director) Tim Vaughan (Digital Director)

I'm a brand-led motion designer.

Specialising in motion identities, brand films and explainer videos.

Sam Parkins

2001—

2025

United Kingdom

16A South st.

Ditchling

bn68uq

Site by Sam Parkins

Sam Parkins

2001—

2025

Site by Sam Parkins