At the centre of the brand is the ChargeBar - a kinetic design tool representing charging, progress, and momentum. We used this element to build a motion behaviour system: simplifying, progressing, and powering up with clarity and restraint. This encouraged motion that reflects what the brand stands for: clarity, speed, and simplicity. To make the system scalable, helped create a motion toolkit for social media consistent of a library of templates, transitions, and animated elements that internal teams could use to create consistent, on-brand motion content without reinventing the wheel each time. This included endframes, overlays, animated type treatments, and charge bar transitions built in After Effects.