Cross Origin
Studio
LCW
Client
Brand Motion Graphics, 3D
Services
2023
This project was a collaborative effort during my employment at Cross Origin, working closely with the wider brand and digital team. LCW, a med comms agency, was undergoing a strategic rebrand to reposition themselves as a more established and sophisticated presence in their sector. As part of this transformation, I contributed to the creation of a suite of 3D motion assets that would enhance their visual identity - aiming to bring clarity, presence, and polish to the brand. The animations became central to their visual system, acting as eye-catching hero elements and helping establish a distinctive visual tone.
I was responsible for designing and producing a set of 3D animated sequences to support LCW’s refreshed brand as part of the wider rebrand team. I helped developed visuals that aligned with the tone they were aiming for - clean, professional, and confident, without feeling corporate or cold. All animation was created in Blender and built around abstract shapes derived from their logo. These sequences were integrated into the landing page as looping hero backgrounds and motion-led brand assets.
Studio Cross Origin Client LCW Med Comms Year 2023 Services Motion Graphics, 3D Credits Cross Origin (Studio) Piero Barba (Creative Director) Tim Vaughan (Digital Director)
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