Brand Showreels

Brand Showreels

Cross Origin

Studio

LCW

Client

Motion Design, Showreel

Services

2024

This project was a collaborative effort during my employment at Cross Origin, working closely with the wider brand and digital team. Following the success of LCW’s rebrand and 3D motion identity, I helped lead the creation of a series of animated showreels extending the new visual language into a more narrative format. The goal was to craft a pair of reels that showcased LCW’s credentials to both clients and prospective employees- distinct in purpose, but united by a shared tone of voice and brand expression.

Working in After Effects, I developed a 3D environment that carried forward the same sense of clarity and confidence we’d established in the brand animations. I simulated 3D glass-like panels to act as modular graphic containers that framed text, imagery, and key messaging with a sleek, brand-aligned feel. Using 3D camera navigation and typography, I created seamless transitions and layered compositions that gave the reels depth and energy without overwhelming the content. The showreels are now key brand assets for LCW - used across pitches, onboarding, and marketing. They reinforce LCW’s updated identity through dynamic visuals that feel intelligent, elevated, and cohesive. The project also helped strengthen my ongoing relationship with the team and expanded collective confidence in motion as a strategic brand tool.

Studio Cross Origin Client LCW Med Comms Year 2024 Services Motion Graphics, Showreel Credits Cross Origin (Studio) Piero Barba (Creative Director) Tim Vaughan (Digital Director)

I'm a brand-led motion designer.

Specialising in motion identities, brand films and explainer videos.

Sam Parkins

2001—

2025

United Kingdom

16A South st.

Ditchling

bn68uq

Site by Sam Parkins

Sam Parkins

2001—

2025

Site by Sam Parkins