Animated Explainer Video

Animated Explainer Video

Cross Origin

Studio

HS Energy

Client

Motion design, Animation

Services

2025

This project was a collaborative effort during my employment at Cross Origin, working closely with the wider brand and digital team. Following a strategic rebrand, HS Energy launched a new campaign aimed at bringing energy storage solutions to the education sector. The goal was to simplify a technically complex subject and communicate the long-term benefits of investment in a clear, accessible way without feeling too salesy or overproduced.

I worked closely with the client and studio team to shape the narrative for the explainer, helping distill key messages into a copy-driven voiceover that felt approachable and purposeful. Once the script was final, I handled every stage of production: slicing the VO, developing style frames, designing storyboards, and animating a clean, consistent visual flow that supported the messaging. The final piece used considered motion graphics to visualise the impact of HS Energy’s solutions within school environments, balancing clarity and tone to deliver a film that was informative, confident, and visually engaging. The explainer became a central asset in the campaign, giving HS Energy a concise and professional tool to communicate with schools, stakeholders, and local authorities. It helped position their offer not just as a technical solution, but as a smart, future-facing investment in sustainability and savings.

Studio Cross Origin Client HSE Year 2025 Services Motion Graphics, Animation Credits Cross Origin (Studio) Piero Barba (Creative Director) Tim Vaughan (Digital Director)

I'm a brand-led motion designer.

Specialising in motion identities, brand films and explainer videos.

Sam Parkins

2001—

2025

United Kingdom

16A South st.

Ditchling

bn68uq

Site by Sam Parkins

Sam Parkins

2001—

2025

Site by Sam Parkins